Built because small businesses deserve better than a £50 logo and a template.
ZuBrand exists to give local businesses, tradespeople, start-ups and independent brands the kind of logo design and brand identity that used to be reserved for companies with an agency budget.
The honest reason we built this
Paul had been running Unrattled, a brand strategy and design consultancy since 2014, first out of White City in West London, then opening offices in Maidstone, Kent. The clients were typically corporate, Google, Unilever, Worldpay, Logitech. The work was solid. Business was good.
But something kept nagging at him.
Small business owners kept reaching out. A plumber trying to grow his one man band. A woman launching a bakery. A coach who'd just gone solo. They'd seen what proper branding could do and they wanted some of it. The proposals Unrattled sent back were either too expensive or too much. A full-scale agency brief for someone who just needed a strong logo and a clear identity system. Some of the quotes genuinely offended people who'd worked up the courage to ask.
That stung. It felt like a gap that shouldn't exist.
So rather than sending people back to Fiverr or a free logo generator (tools that produce the kind of generic, forgettable output that holds small businesses back) Paul built something different. A workflow, a process, and a pricing structure that would let a small team deliver strategically considered, genuinely good brand design at a fixed price that a local business could actually afford.
That's ZuBrand. Unrattled's younger, leaner, more focused sibling. Built for the people who were being left out. The people that want to stand out.
"The quotes we were sending to small businesses were either too expensive or genuinely overkill. A plumber doesn't need a six-week brand sprint. They need a great logo, a clear identity, and the confidence to go and win work with it."
Paul Armstrong, Founder.
The current options for small business branding aren't good enough
The market is full of cheap shortcuts and overpriced agencies. Neither works for a small business that's serious about growth.
Wrong price.
Not a marketplace.
Not a template tool.
Real people.
Two experienced professionals who've spent their careers inside serious agencies and on big brand projects, now putting that experience to work for small businesses.
His specialism sits at the intersection of brand strategy and commercial thinking. He works with founders and senior leadership teams to help them stand out in saturated markets, win more business, and become the obvious choice for their ideal customers, through brand identity, positioning, market research and strategic workshops.
That commercial mindset is baked into everything ZuBrand produces. A logo isn't just a logo here, it's the starting point of a brand that's built to grow.
She has led client accounts across some of the biggest names in consumer brands, bringing the kind of rigour, communication and project management you'd expect from a top-tier agency, to every client, regardless of size.
At ZuBrand, Nicky heads all client accounts. She's the reason the process feels smooth, the reason you're kept in the loop, and the reason projects land on time. Clients deal with a real person, not a ticket queue.
Simple by design. Serious output.
We've stripped out the agency overhead and the unnecessary back and forth. What's left is a lean, focused process that produces genuinely good brand identity work without wasting your time or ours.
Things people usually ask us
Straight answers.
No sales spin.
Fiverr gives you access to hundreds of designers, with no strategy, no brief process, and no commercial thinking. ZuBrand gives you a small, experienced team that treats your business like it matters. Every project is built around your specific customers, market and goals.
If you're a local trade, a restaurant, a coach, a start-up, a cleaning company or any small brand that wants to look genuinely professional, yes. If you're a FTSE 250 business needing a six-month brand transformation, we'd point you to Unrattled.co.uk instead.
We use AI as a tool, not a shortcut. It helps us move faster on certain stages of the process, but every brief, every strategic decision, every design direction is led by experienced humans. The output isn't AI-generated. The efficiency partly is.
Depends on your package — but at minimum, you get a complete logo suite, colour palette, typography, and all the files you need for digital and print use. Higher tiers include a full brand identity system and usage guidelines. Everything is yours, fully transferred.
Most projects complete within two to three weeks from briefing to delivery. We'll give you a clear timeline when you pick your package, and Nicky keeps you updated throughout so you're never left wondering what's happening.
Unrattled is Paul & Nicky's full service brand strategy consultancy, working with larger businesses on deeper, longer-term brand and commercial strategy. ZuBrand was built to serve the market Unrattled couldn't reach on price: small businesses that need serious branding but can't afford the serious agency fees that go with it.
Still have questions?
Contact our experts to find out how we can help your business today.
Proudly Supporting Kent’s Business Community
From our studio in Maidstone, ZuBrand provides strategic, commercial-grade branding and logo design for ambitious businesses across Kent, including Medway, Tunbridge Wells, Sevenoaks, and Ashford. You don't need a London agency price tag to get a market dominating brand identity.
Ready to look like you mean business?
Three packages. Fixed prices. No agency fees. Pick the one that fits and we'll take it from there.
Pick your package